What makes a website look good? 8 Things to Remember

The design of your business website design customer experience, lead generation, and sales, so it's important to make a good layout. In fact, web design makes up 94% of first impressions.

So, what is a good web design, and how do you make a site that meets the standards?

Read on to see some good examples of web design

Why a well-designed website is important?

Web design is important because it shows your visitors the best way to become your customer. It makes a good first impression, shows off your products and services, and convinces people to buy from you. Quality websites look nice, but they also have other important parts.

A good web design makes it easy and fun for people to use the site. Customers are more likely to do business with you if your website looks good and makes it clear what it's for.

8 rules to follow when making a website

Visual and usability aspects must come together to create a site that persuades visitors to convert. To make a good website design, apply these principles.

1. Purpose

Users go to your website for a reason, whether it's to look at a product or find out more about your business. For your website design to work, it needs to meet the needs of visitors and lead them to do what you want them to do. You can show that you care about your customers by making it clear what each page is for and by adding call-to-action buttons.

Create buyer personas to determine your audience’s expectations and how they will interact with your website. Each persona will have different design preferences, so keep those in mind as you continue to build your website.

No matter what your website is for or who your buyer personas are, it should do these things:

Boost brand awareness

Everything on your website should be clear, easy to understand, and easy to find so that people can find the information they want or take the action they want. A clean, fresh look lasts longer and is easier to use.

Keep your site easy to use by:

Find a colour palette that fits your brand, affects how customers act, and makes them feel something. Use colours that go well together and fit with your brand throughout your website.

Type: Your fonts should be easy to read, work well on the web, and be easy to skim. The right fonts will command attention and demonstrate your brand voice. Keep the number of fonts to a minimum and use colours that stand out from the background to make it easier to read.

Imagery: Your pictures, illustrations, videos, and graphics design company should show the personality of your brand and draw attention to certain information. A balance of images and words will make content more interesting and easy to remember.

With nice colour combinations, easy-to-read fonts, and high-quality images, your website will look professional and trustworthy.

3. Navigation

The best way to keep visitors coming back is to make navigation easy, clear, and consistent. Some ways to use navigation design patterns that are helpful are:

• Putting a search bar at the top of the page

• Putting the links in the footer

• Having few simple choices

• Adding links within the copy on descriptive anchor text

4. How things look

A good website design puts the most important information first and uses things like colour, size, contrast, images, and more to draw attention to it. By making a visual hierarchy, you can help people naturally find the most important parts of your page.

People often look at websites in an F-shaped pattern, reading or skimming the information in the top and left areas. Using this natural way people scan will help you give your users a good experience.

5. Content

It's important to have good content to attract and influence visitors. Audiences appreciate quality and credibility, so when your copy is useful and clear, it will guide users towards specific actions.

Employ search engine optimization (SEO) writing to integrate keywords and bring more visitors to your site. Use bold and italics to draw attention to certain points. Incorporate bulleted lists and headings to help readers skim and digest content.

Many people will scan a page before they read it, so make sure important information is easy to find. White space can be used to break up text and keep the focus on the important parts. White space makes it easier for readers to understand design and writing, and it leads them where you want them to go.